Brand Rewards Program Privacy Policy

Scope.

Brand recognizes the importance of maintaining the privacy of guests (hereinafter referred to as “participants” or “you”) participating in the Brand Rewards Program (hereinafter referred to as “Rewards Program”).
This privacy policy describes the practices of Brand regarding the collection, use and sharing of personally identifiable information (“Personal Information”) gathered through the Rewards Program.
Under no circumstances will Brand share any Personal Information about you with any person or organization except in the following instances:

1. in connection with providing rewards and/or services to you under the Rewards Program;
2. to Brand partners who provide services on Brand’s behalf regarding the Brand Rewards Program, including specifically, Mukafaat Marketing Solutions Co. Ltd., Brand’s Rewards Program system developer.
3. as may be required by law or court order; or
4. as otherwise set forth herein. Under certain circumstances, as permitted by law, Brand may also share or disclose information about its customers that is aggregated, anonymous or that otherwise does not personally identify you or any other guest.

Information We Collect.

Brand will collect Personal Information from participants as necessary to administer the Rewards Program, and as described in this Privacy Policy. “Personal Information” is information that uniquely identifies you, and includes, among other things, your name, mobile telephone number, email address, date of birth, debit or credit card number and transaction history.

Information You Provide

Participants who are redeeming points collected in the Rewards Program are required to complete Registration. During Registration, you will be required to provide your Personal Information. The information may include your name, phone number, date of birth, e-mail address and other personal information.
The Personal Information you provide will be used by Brand to analyze how you use the Rewards Program, to understand your purchasing behavior and to send you information and offers for the products or services which are most likely to interest you. You agree to receive these communications in order to enjoy the benefits of participating in the Rewards Program.

Information Sharing and Disclosure.

Brand may share your Personal Information as described in this Privacy Policy. Other than as described herein, Brand will not disclose your personal information to any third parties

Administration of Loyalty Program

By participating in the Rewards Program, you authorize Brand to share your Personal Information with our program partner Mukafaat Marketing Solutions Co. Ltd.. This information will be used to track your transactions with Brand and to offer you rewards under the Rewards Program.

Third Party Service Providers

Brand may share your Personal Information with other third parties who perform services for us. For example, Brand may hire companies to help administer consumer promotions, analyze data, fulfill customer orders and provide customer service. These third parties will not use your Personal Information for any purpose except to carry out the requested service.

Miscellaneous

In the event of a merger, consolidation or sale or transfer of all or substantially all of Brand or its assets, it is possible that all customer information that Brand has collected, including your Personal Information, will be transferred to the purchaser or the new company.

Non-Personal Information

Under certain circumstances, Brand or Mukafaat may share or disclose information about you that is aggregated, anonymous or that otherwise does not personally identify you (“Non-Personal Information”).

Amendments

Brand may amend this Privacy Policy from time to time. Any changes Brand makes to the Privacy Policy will be effective immediately on posting to www.alfaco-rewards.com. You should review this Privacy Policy frequently to ensure you understand its terms.

Security of Your Personal Information.

Brand takes your privacy and security seriously. For this reason, it has established security measures consistent with standard industry practice to protect and prevent unauthorized access to your Personal Information. While Brand takes steps to protect your Personal Information and keep it secure, it cannot absolutely guarantee the security of any information you transmit to us.

Contacting Brand

If you have any questions about this Privacy Policy, you may contact Brand Rewards Program Customer Service. We would be happy to answer your questions and/or hear your concerns.